Project Overview
This project is one of the many AB tests I have done during my time with Virgin Media. It is a good example of how iterative AB testing can be a journey to find the most optimised design.
My role
UX/UI Designer
Client
Virgin Media O2
Problem statement
Students are price sensitive and looking for the best value products.
Hypothesis
By allowing a user to specify how many students are in their household, we will then be able to show the cost per student/per month, which will give better price reassurance and encourage them to buy.
Students are price sensitive and looking for the best value products.
Hypothesis
By allowing a user to specify how many students are in their household, we will then be able to show the cost per student/per month, which will give better price reassurance and encourage them to buy.
Test 1 designs:
Above, you can see the designs I created for the broadband price splitter. I designed a grey bar that sits above the product cards, with a little jumping icon, and a drop down field. The price splitter would automatically be set to 4 on page load. The copy and the icon was designed to be in green, which goes on to match the 'price per person' amount in the product cards.
Above, you can see the designs I created for the broadband price splitter. I designed a grey bar that sits above the product cards, with a little jumping icon, and a drop down field. The price splitter would automatically be set to 4 on page load. The copy and the icon was designed to be in green, which goes on to match the 'price per person' amount in the product cards.
